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'Cottrill (Clairo's father) made his first foray into the agency world after holding top marketing positions at some of America’s biggest advertisers including P&G, Coca-Cola and Starbucks.

What do you think?ĭon't believe that her father has that type of power/thirst for monetizing art for his own wealth? This is not meant to be offensive - I say this out of confusion towards the media.

I do not think this discredits her art - I think it discredits the transparency between her management/herself and her fanbase. I say all of this with the sentiment that she is talented, inspiring, and hard-working as a musician but I feel deceived as a fan that this has not been mentioned by the artist herself or any of the dozens upon dozens of interviews or press-releases that have clearly been planned, cultivated, and consciously construed to set up a false representation of an artist - or should I say - a brand.

Obviously this wouldn't be mentioned in the numerous pre-paid write-ups that her father has paid for in MTV and Pitchfork. Why is this? This is possibly due to the fact that Clairo has been branded - possibly by herself, her managers, or her father - as a 'self-made' indie artist. All of her write-ups, interviews, press-releases, social media, and her own responses in interviews neglect to mention that her father (WHO WORKED IN THE RECORD INDUSTRY FOR SEVERAL YEARS) has clearly had an influence on her music career.

He has utilized his connections - and his extreme wealth - to place her on bills with artists (such as Tyler the Creator) who have taken years (.and years.and years.) to develop a following. I am from the Boston area and I, and my friends and family, have encountered her father who worked for Rubber Tracks (Converse's record label) and various marketing/advertising companies. Although I enjoy her music and I think she is an inspiring, aspiring, talented, and gifted songwriter I do not understand how her connections to the music industry hasn't been mentioned in a SINGLE interview. I have no idea how Clairo - an indie artist whose music derives from Frankie Cosmos, Alex G, and Norah Jones (and any lo-fi vapor-wave/80s-90s beat) - has become more popular then her own influences.

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